The Client: Gonzaga University is a renowned educational institution focused on providing high-quality education and fostering a vibrant campus community.
The Challenge: The university wanted to improve student outreach and increase attendance at campus events. They needed a strategy to effectively engage students and promote various activities.
The Solution: I managed the student outreach and event marketing by implementing a multi-channel approach. The strategy included:
- Creating and distributing engaging event promotions across social media, email, and on-campus channels.
- Collaborating with student organizations to increase event visibility.
- Utilizing data analytics to track engagement and adjust strategies accordingly.
Results:
- Increased event attendance by 25%.
- Enhanced student engagement on social media, resulting in a 30% increase in interactions.
- Successfully promoted and managed multiple high-profile events with high student participation.